Title sequence for force.com

force.com  "distributes business software on a subscription basis" according to Wikipedia and is best known for its Customer Relationship Management. Now I don't know what all that means but give me a logo and I'll bring it to life! :)
They were after something fun, new and on brand to invigor the fairly murky subject of sales platforms.
Their logo was simple and was to dictate the look and feel, in this case; illustrated, cartoonish and a cloud.

The main purpose of the piece was to demonstrate to the viewer that salesforce systems can replace old, clunk hardware by offering a complete online solution. I was sent images of datacenters and cluttered computer racks and I went about transforming them into the world on the vector.

Building object in 3d inside of After Effects can be time consuming so keeping the assets simple in geometric design was key to both meeting deadline and optimising render time. Although monotonous at first, the powers of duplication and scale offer light relief and scenes can be built quite quickly once the final three dimentional shape has been designed.

The cloud shape was used to build a new element that would act as a device for holding text and used in the latter half of the animation to display the key advantages of a force.com solution, finally ending on 'success' and thus the title of this particular show.